Kroket Incubators

Kroket Incubators

 

FROM FEBO TO HERO

 

 

 

 

Did you know a brand called FEBO in The Netherlands? I would say they are one of the pioneers of user experience, way before the word UX even exist (FEBO has been around since the ’40s). They basically are a chain, which sell fast food through automatic vending machine, popular among the Dutch. This one was the shop I found among “coffee shops” in Amsterdam. Imagine you’re basically stoned and starving at 2am, you can’t possibly have any human interactions but you are desperate for food. FEBO is the answer.

Now that’s what I call appropriate user experience.

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