Nadia Pramudita is a UX Designer
A rather unassuming person, a go-getter, an observant. Her passion is in presenting information through storytelling. 

Experience

2018 – Present
Marketing Designer
STM Australia

UX advocate
Conduct research through direct and remote interviews as well as querying data from database
Analyse and present information to management to improve decision making process
Strategy and idea generation on marketing campaigns including implementation to EDM and print materials
Liaise with national key accounts in developing marketing campaigns
Report directly to General Manager and work closely with Purchasing Manager, BDMs and sales team to develop a successful marketing campaigns
Analyse and report on marketing campaigns result
Introduce new packaging design and implement new branding program
Manage and oversee brand asset of  more than 300 product SKUs

Key Achievements
Double the number of sales through a successful promotional campaign with one of STM Australia’s biggest distributors
Improving STM Australia’s EDM result by 20-30% open rate

2016 – 2018
Brand Manager
Mono Apartments

Develop strategies for Mono Apartments brand presence through various online platforms
Direct styling, photography and content writing for digital content of the apartments
Engage brands and local businesses to co-brand with Mono Apartments

Key Achievements
Launch more than 100 properties to be sold through at least 3 online travel platforms
Include Mono Apartments to be Airbnb preferred host

2013 – 2016
Creative Director
Polagrade
Jakarta, Indonesia

Working with multinational companies and clients in brand communication projects to communicate their values across various collaterals. The projects ranged from branding, packaging, stationery and website design. Working with multiple clients at once, I have grown the ability to multitask, be highly organised, communicate ideas clearly and manage relationships between stakeholders.

Key Achievements
Secure a 4-year contract from pitching creative concept with one of the biggest oil and gas companies in Indonesia

Project

2016 – 2017
Brand Strategist
Blueboots Farm

Management of social media, including content creation in design and copywriting
Creation of 1,500 genuine Instagram followers in two years
Improvement of EDM list by 60% in one year
Designing and building of website, company profile and packaging

2014 – 2016
Product Designer
General Object

Building brand image and managing consistency with nearly 5,000 Instagram followers
Strategising and implementation of social media presence
Designing and building of website, company profile and packaging

Education

2019
Human-Centered Service Design
IDEO U
Online

2018
UX Bootcamp
General Assembly
Melbourne, Australia

2009 – 2012
Bachelor of Design (Industrial Design)
Swinburne University of Technology
Melbourne, Australia

2011
Exchange Semester
HAWK Hochschule fur Angewandte Wissenschaft und Kunst
Hildesheim, Germany

Organisation & Volunteer

2017
Social Media Contributor & Indonesian Edition Influencer
Garland Magazine

Contribute to Garland Magazine to conceptualise and gaining resources the Indonesian issue
Engage with Indonesian crafters, makers and influencers to contribute for Garland Magazine’s Indonesia issue
Develop engaging social media content for Garlands Magazine’s Indonesia issue

2013 -2014
Social Media Contributor
House Vision

Blog about the progress of House Vision project in Indonesia, which was initiated by Kenya Hara and Sadao Tsuchiya from Muji along with prominent Indonesian architects

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