Nadia Pramudita is a UX Designer,
with strengths in defining journey maps and accessible design.

Experience

2018 – Present
UX Designer
STM Australia

• Establish human-centric approach in improving customer experience
• Conduct research through direct and remote interviews as well as querying data from database
• Analyse and present information in presentable manner to management to improve decision making process
• Introduce new packaging design and implement new branding program
• Strategy and idea generation on marketing campaigns including implementation to EDM and print materials
• Liaise with national key accounts in developing marketing campaigns
• Analyse and report on marketing campaigns result

Key Achievements
• Double the number of sales through a successful promotional campaign with one of STM Australia’s biggest distributors
• Improving STM Australia’s EDM result by 20-30% open rate

2016 – 2018
UX Designer
Mono Apartments

• Develop strategies for Mono Apartments user-centric approach in digital transformation especially in defining user journey map
• Work with developers in building Mono Apartments website
• Implement automated EDM and chatbot feature

Key Achievements
• Create a holistic customer experience from the moment customer arrives in Melbourne until check out by integrating digital and physical experience.

2013 – 2016
Creative Director
Polagrade
Jakarta, Indonesia

Working with multinational companies and clients in brand communication projects to communicate their values across various collaterals. The projects ranged from branding, packaging, stationery and website design. Working with multiple clients at once, I have grown the ability to multitask, be highly organised, communicate ideas clearly and manage relationships between stakeholders.

Key Achievements
Secure a 4-year contract from pitching creative concept with one of the biggest oil and gas companies in Indonesia

Education & Certification

2019
Web Accessibility Techniques and Testing
Vision Australia
Melbourne, Australia

2019
Human-Centered Service Design
IDEO U
Online

2018
UX Bootcamp
General Assembly
Melbourne, Australia

2009 – 2012
Bachelor of Design (Industrial Design)
Swinburne University of Technology
Melbourne, Australia

2011
Exchange Semester
HAWK Hochschule fur Angewandte Wissenschaft und Kunst
Hildesheim, Germany

Organisation & Volunteer

2017
Social Media Contributor & Indonesian Edition Influencer
Garland Magazine

Contribute to Garland Magazine to conceptualise and gaining resources the Indonesian issue
Engage with Indonesian crafters, makers and influencers to contribute for Garland Magazine’s Indonesia issue
Develop engaging social media content for Garlands Magazine’s Indonesia issue

2013 -2014
Social Media Contributor
House Vision

Blog about the progress of House Vision project in Indonesia, which was initiated by Kenya Hara and Sadao Tsuchiya from Muji along with prominent Indonesian architects

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